Peter Figueredo: CEO, NETexponent

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DishyMix episode 179: Peter Figueredo, NetExponent on How To Motivate Affiliates

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Peter's industry relationships and recognition as an innovator in his field allow him to structure key partnerships with complementary companies. Through his business development efforts, Peter has been able to position NETexponent as a leader in the Online Direct Marketing arena.

Prior to co-founding NETexponent, Peter had joined Mass Transit Interactive as the EVP, Director of Performance Marketing. During his time at this leading interactive agency, Peter quickly established their Performance Marketing Division. Previous to this he worked at i-traffic, a leading online advertising agency, currently a division of where he stayed until 2000. As the Director of Affiliate Marketing Services, he helped to establish and grow what quickly became a core service offering for i-traffic, the affiliate marketing services group. At a time when affiliate marketing was relatively unknown Peter was building and managing affiliate programs for clients such as, Doubleday books,,,, and others. Earlier work at Nielsen Media Research, allowed Peter to lend his analytical skills to the creation of the Nielsen NetRatings website ranking product. Peter holds a Bachelor's degree in Marketing from Villanova University.

A prominent voice in the performance marketing industry, Peter frequently speaks at conferences, is a regular columnist for Target Marketing Magazine, and co-chairs the Performance Based Marketing Council for the Association of Interactive Marketing (AIM), a division of the Direct Marketing Association (DMA).