Jason Burnham: President, Telepathy

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DishyMix episode 190: Jason Burnham Telepathy and Thinking Style Targeting

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Jason Burnham has been in the digital marketing and advertising industry since 1996. Burnham was co-founder of the Ad Age Top 25, elite digital marketing firm, Mass Transit Interactive, in 1998, and quickly built a reputation for being a new media pioneer. At Mass Transit Interactive, Burnham held both the President and Media Director positions, managing much of the day-to-day operations.
Prior to founding Mass Transit, Burnham was one of the primary forces in building the online marketing division of a leading direct marketing firm. He has consulted with numerous start-up companies on business development and digital marketing models and has the experience working with dozens of agencies, making him an industry leader in managing digital work flow and helping companies to become more efficient in their digital operations.
Burnham played an active role in overseeing the media planning, buying and strategic development for his clients. This hands on role, enabled him to provide companies with a valuable resource and to chart new, and more effective marketing models. Since starting his digital career, Burnham has personally planned, managed and executed well over two thousand digital media campaigns for both B2C and B2B marketers, across a dozen industry verticals.
In 2005, Burnham sold Mass Transit Interactive to Horizon Media, the largest independently-held media buying agency in the country. After successfully integrating Mass Transit as the digital arm of Horizon Media (now known as Horizon Interactive), Burnham moved on to start Burnham Marketing to provide digital marketing consulting and organization development services to marketers, agencies, and media publishers/providers.
In 2010 Burnham Marketing entered into a joint venture to launch Telepathy; a ground-breaking company, positioned as the foundation for persona development, audience segmentation, and marketing communications. Burnham currently holds the President position at Telepathy and manages the sales and marketing initiatives for the company.
B2B Magazine has honored Burnham with the "Best and Brightest Media Strategist" award and OMMA Magazine has honored Burnham with their "Media Planning and Buying Award". His stature as one of the most knowledgeable and influential digital media professionals is evidenced by his frequent selection as a featured speaker at major industry events and conferences (Mediapost, iMedia, @dTech, etc.). Additionally, Burnham is a contributing writer for iMedia Connection and has held positions on the board of directors for the New York Interactive Ad Club, 212, client advisory board for Doubleclick, and advisory board for Association for Downloadable Media.