Kurt Abrahamson: CEO, Social Media

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DishyMix episode 156: Kurt Abrahamson on Ads as Social Experiences

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As the CEO of SocialMedia.com, Kurt Abrahamson drives the vision and execution of the company’s social advertising platform, which allows publishers to create and sell their own social advertising product line.  Mr. Abrahamson has an accomplished history of growing and leading successful businesses, and his experience working with the web’s largest publishers allows him to understand the complex needs of media companies.  

Mr. Abrahamson came to SocialMedia.com from Google where from 2005 to 2009 he served as Director of Sales Operations for North American Direct Sales, a $4 billion revenue organization with over 1300 employees. Prior to this role, Mr. Abrahamson was the Director of Global Sales & Operations Strategy from 2004 to 2005. In addition to defining market opportunities and coordinating strategic direction for sales and operations, he also founded and managed Google’s Zeitgeist customer event during this time. In 2003, in his first role at Google, Mr. Abrahamson served as Director of the Content Media Group, leading the global launch of Google AdSense.  Mr. Abrahamson managed the direct sales channel for publishers and secured long-term deals with five of the top ten web properties. 

Prior to working at Google, Mr. Abrahamson served as COO of Jupiter Communications and President of Jupiter Media Metrix from 1994 to 2003. He helped build Jupiter’s business from a 12-person office to one of the leading Internet research organizations, with over 500 employees worldwide. He grew and guided the sales team to secure over 40% market share, establishing Jupiter’s position as one of the leading sources of Internet research.

Mr. Abrahamson serves on the Board of Trustees at Charles Armstrong School, on the Board of Advisors for House Party, Inc., and as a Member of the Strategic Planning Committee at Cornell University Department of Communications.

Mr. Abrahamson holds a Bachelor’s degree in Communications from Cornell University and a Masters in Public Policy from Harvard University’s John F. Kennedy School of Government.