Vince Thompson: Founder & Managing Partner, Middleshift

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DishyMix episode 169: Vince Thompson on Monetizing Your Site with Ads and The Power of the Middle Manager

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Vince Thompson has an eye for transformational opportunities as well as the ability to create business models and successfully lead the teams that scale them.

At the start of his career Vince wrote screenplays in Hollywood where he optioned work and wrote for studios including Warner Brothers. Frustrated with the pace of feature film development, he left for a career in
television where we quickly rose to lead local sales for the ABC TV station in Santa Barbara. In his sales management role he also helped launch a Fox affiliate in that market.

Fascinated with the Internet, he began coursework on Internet technology in 1995 at UCSB, worked on some startup teams and then joined ThirdAge Media in San Francisco in 1998. Later that year he year he joined AOL, pre-Netscape and Time Warner, to lead ad sales in the West. Vince spent 7 years at AOL where he helped launch AOL's first sales training and leadership organization as AOL's Vice President of Capability. He finished his AOL career as Regional Vice President of AOL Media Networks where he built AOL’s Los Angeles office into a marketing powerhouse creating advertising and branded entertainment solutions for Automakers, Entertainment Companies and other National Marketers.

In the fall of 2005 Vince joined Facebook when the company had less that 25 employees to launch their national sales organization. It was there that Middleshift's mission began to gain clarity. In the spring of 2006
Middleshift was born with Napster and as the company's first
clients. The firm has since grown and become a recognized force in the startup market, expanding into consulting and training for major media companies and representing world-class original content.

Vince is also the CEO of an entertainment media company that profiles up and coming celebrities and connects them with fans in social media. The company is Media2Watch LLC and the companys first destination site and newsletter service is available at

Vince Thompson keynotes regularly and has spoken or moderated for the AAAA's, NAB, AMA and AdAge. He's also written for several publications and wrote the Selling Interactive Media chapter in the widely used, Iowa Press Media Selling. Vince holds an undergraduate degree in Communications from The University of Southern California's Annenberg School of Communications and a Masters in Business Administration from Pepperdine University's Graziadio School of Business.

His first business book, Ignited: Managers, Light up Your Company and Career for More Power, More Purpose and More Success.