Bob Gilbreath is Chief Marketing Strategist at Bridge Worldwide, one of the nation’s largest digital advertising agencies and part of WPP.

Bob leads the Strategic Planning team within the agency, advising clients such as Procter & Gamble, ConAgra Foods, Kroger, Luxottica, and Red Bull.

He is the author of The Next Evolution of Marketing: Connect with your Customers by Marketing with Meaning, which was released by McGraw-Hill in October 2009.

His writing has been featured in Brandweek and Entrepreneur, he has previously spoken at Harvard Business School and Google, and has appeared on ABC News.

Bob joined Bridge Worldwide after leading a dramatic turnaround of the Mr. Clean brand at Procter & Gamble, where he was recognized by Advertising Age as one of the Top 50 marketers of the year.

He received his MBA in marketing from the NYU/Stern School of Business and his BA in Economics from Duke University.