Josh Gordon: President, Smarter Media Sales

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DishyMix episode 141: Josh Gordon on the Digital Magazine Advertising Revolution, Selling Against Your Competition and Deeper Hidden Truths

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Josh Gordon is president of Smarter Media where he works with publishers to maximize their online and print revenue through training, consulting, and representation. 

Josh writes the The Ad Sales Blog ( which covers publication branded media sales and is posted on Folio magazine's website.   

Gordon is the author of four books on the subject of selling and persuasion and is an internationally recognized expert on the subject. 

He has been covered on CNN, CNBC, National Public Radio (on PRI's "Marketplace"), The Fortune Business Report, Wall Street Journal TV, and WCBS Radio. His books have been translated for publication in Germany, China, Korea, and Taiwan.

In publishing, Gordon has successfully sold media for 24 years representing a wide variety of publications. As one of the first print salespeople to aggressively sell online media, his territory with Penton's Broadcast Engineering accounted for over half of all online billing during the first four years of that publication's online presence.

Gordon serves on the American Business Media publishers committee and is a member, and former board member, of the National Association of Independent Publishers Reps. Since 1987, Josh has written over 30 articles for Folio Magazine and is a frequent speaker at publishing industry events.