Ido was born in Israel and grew up in Australia and holds a Bachelor of Business degree from the University of Technology Sydney. His Yes To Carrots™ into one of the most successful brands in the world recognized for its unique products, global vision, and humanitarian goals. After studying in Australia, Ido moved to Indonesia and then India where he worked as the Asian Director of Universal Lifestyle. He then returned to Australia to establish one of his current companies, Trendtrade International. In 2005 Ido became CEO of the San Francisco based Yes To Carrots and launched it internationally in 2006. Today the brand is available in over 20,000 doors in 17 countries and is headquartered in San Francisco, California.