Shiv has been with Razorfish since 1999 and has  worked in its Boston, New York, San Francisco and  London offices. As the company’s Global Social  Media Lead he helps the agency introduce its  clients like Carnival Cruise Lines, Microsoft, Citibank, Ford  Motor  Company, Panasonic, Novartis, Starwood and  Chanel to social influence marketing, and how to social media it to support their marketing and business objectives.  His role also includes developing strategic  partnerships, leading thought leadership efforts and  encouraging experimentation with social media  across the agency.  

Shiv has published widely and been a speaker at  conferences such as South by Southwest  Interactive, the Direct Marketing Association’s  Leader’s Forum, OMMA Global, O’Reilly Graphing Social  Patterns and the Social Ad Summit. He has also been quoted in the Wall Street Journal, Adweek, Reuters, Silicon Alley Insider, Ad Age and several other publications discussing social media and digital strategy.

In 2005, he  founded and led the agency’s Enterprise Solutions  practice, which helps organizations empower their  employees and partners with the information they  need to do their jobs efficiently and effectively. He  holds a BS in Information Systems from Babson  College and an MSc (Research) from the London  School of Economics & Political Science where he  focused on social network theory. He is currently  working on a book for the Dummies Series,  tentatively titled “Social Influence Marketing for  Dummies.”