Lori Schwartz: SVP, Director, Interpublic Emerging Media Lab
DishyMix episode 102: Lori Schwartz, IPG on Gadgets of Desire, Bleeding Edge Companies She Loves and Trekkie Heaven
As Senior Vice President and Director of the Interpublic Emerging Media Lab, Lori oversees the strategy of the Lab, driving innovation in the dramatically changing media landscape. She ensures the Lab remains at the leading edge of marketing innovation, progressively piloting new brand interaction opportunities on behalf of Interpublic, as well as facilitating emerging media upfronts and exclusive deals for all the agencies and it’s clients. She has worked with a number of clients including Microsoft, Avery Dennison, Intel, Nestle and Sony.
An active industry participant, Lori was recently profiled as one of the ‘100 people to Have Lunch With’ by MediaPost Publications. Lori sits on the board for NATPE, is an executive committee member of the Academy of Television Arts and Sciences, participates in the AFI Digital Content lab and is an active member of Producer’s Guild New Media council. Lori has also produced and lead panels for the AFI, Imedia Connection, AdTech, NAPTE, NAB and CES to name a few.
Prior to her role as Director of the Lab, Lori served as an interactive/new media producer at McCann Worldgroup, providing interactive expertise for the agency’s Los Angeles client base. She worked with clients to create original content solutions across multiple channels. Lori also facilitated partnerships with entertainment, sports and other content providers, and served as the agency representative on all issues pertaining to emerging media.
About The Interpublic Emerging Media Lab
The Interpublic Emerging Media Lab opened in February 2006 and provides all Interpublic companies and their clients with a physical and virtual space in which to experience the trends and technologies that are shaping the consumer media experience, today and into the future. Since its launch, the Lab has expanded its staff, featuring category experts in a number of relevant Emerging Media topics. The lab’s virtual presence includes a top marketing blog, ‘The Future of Media’, http://blog.ipglab.com. For more about the lab, http://www.ipglab.com/membership/
Mediabrands enhances the communications offering and performance across its network of media agencies. With more than 6,500 communication specialists in 90 countries, Mediabrands is the media holding company for Initiative, Universal McCann, MAGNA and the diversified service groups. Mediabrands is part of Interpublic Group (NYSE: IPG), one of the world's leading organizations of advertising agencies and marketing services companies. For more information, please visit www.interpublic.com
Interpublic is one of the world's leading organizations of advertising agencies and marketing services companies. Major global brands include Draftfcb, FutureBrand, GolinHarris International, Initiative, Jack Morton Worldwide, Lowe Worldwide, MAGNA Global, McCann Erickson, Momentum, MRM Worldwide, Octagon, Universal McCann and Weber Shandwick. Leading domestic brands include Campbell-Ewald, Carmichael Lynch, Deutsch, Hill Holliday, Mullen and The Martin Agency. For more information, please visit www.interpublic.com.