Kelly Mooney: Chief Experience Officer, Resource Interactive
DishyMix episode 99: Kelly Mooney, Resource Interactive on The OPEN Brand Framework, Your Social Profile Manager, Blizzard Rafting
A widely influential thought leader and spokesperson in the digital marketing and multichannel retail arenas, Kelly Mooney is a virtuoso of the digital experience and a respected business leader. A twenty-year veteran of consumer-centric marketing, Mooney is industry-renowned for her uncanny gift to translate the complexities of the digital channel and consumer behavior into actionable business solutions.
Mooney is the author of two game-changing business books: The Ten Demandments: Rules to Live By in the Age of the Demanding Customer (McGraw-Hill, 2002) and The Open Brand: When Push Comes to Pull in a Web-Made World (New Riders/AIGA Design Press, 2008). Her latest book dissects the social web revolution—from the rise of personal brands to the online consumer’s inclination to create, share and influence—and unveils the new strategic imperatives for brands to be on-demand, personal, engaging, and networked: O.P.E.N.
As President and Chief Experience Officer of Resource Interactive, Mooney inspires business leaders to welcome consumers into the value creation of their brands. She leads a company of award-winning interactive marketing teams in the development of brand-building consumer experiences for companies such as Procter & Gamble, Hewlett-Packard, The Coca-Cola Company, Victoria’s Secret, Best Buy, L.L. Bean and Wal-Mart.
The Wall Street Journal, Fortune, Inc., BusinessWeek, Time Digital, Fast Company, CNET, People, USA Today, CBS’s “The Early Show”, CNBC’s “Closing Bell,” Nikkei Business (Japan), Vente à Distance (France), Capital (Dubai) and other national and international media outlets have covered Mooney’s and Resource’s work. Mooney also has her own blog—www.mooneythinks.com.
Mooney is a frequent keynote speaker for industry conferences including NRF’s Shop.org, Fast Company’s Real Time, The Direct Marketing Association, American Marketing Association, Ad:Tech, Association for Women in Communications, Marketing2Women, and AIGA, among others.
She is a member of the Young Presidents’ Organization, a guest lecturer at Harvard University and The Ohio State University’s Fisher College of Business, is on Shop.org’s Board of Directors and is a member of Colorado College’s Marketing Committee.
Mooney’s passion for and commitment to her community’s ecosystem is exemplified by her involvement in local organizations, including The Women’s Fund of Ohio, Mid-Ohio Food Bank, the Wexner Center for the Arts and a seat on the board of the Columbus College of Art and Design.
Mooney holds a Bachelor of Science in Industrial Design from The Ohio State University and is a serial home remodeler.