Bill McCloskey: Chairman, co-founder & Chief Evangelist, Email Data Source
DishyMix episode 88: Bill McCloskey on Email Marketing Best Practices, Creating Passion Groups, Jazz Clubs and Dolphins
Mr. McCloskey is among the more influential thought leaders in the field of interactive marketing. He was named one of online advertising's 50 most influential people by Media Magazine and one of the 100 people to know by B2B Magazine.
A serial entrepreneur, Mr. McCloskey created his first company Quartet, a computer games company, back in the early 90’s. As technical editor of 3D Design Magazine, Mr. McCloskey was the first to write about rich media technologies for the Web and as VRML Evangelist for SGI was one of a core team of people who coined and introduced the term “Rich Media” to the advertising community. He produced the first 3D web banner for Pepsi back in 1998.
A industry observer and thought leader, Mr. McCloskey has been a regular columnist for ClickZ and Mediapost and developed the Email Insider column which he wrote for five years. In 1999 he founded a non profit company, The Rich Media Sig, to introduce advertising and agencies to latest interactive marketing technologies and continued in 2000 when he launched Emerging Interest that developed an innovative forum for exposing new interactive advertising technologies called the The Advertising Road Show.
He was Chairman of the Flash Advertising Alliance and served as Chairman of the IAB’s Rich Media Guidelines committee. He founded, along with Mediapost, the Email Insiders Summit, a premier event for top level marketers and speaks at most of the major trade show around the world.
In 2003, he founded Email Data Source, the first company to monitor and provide competitive intelligence for email marketers. Email Data Source was the first and is the largest repository of email marketing messages, with a searchable database of over 14 million marketing messages.
Mr McCloskey has launched two private online forums for top level marketers: The One Hundred Club and the Inbox Insiders.
In the late 90’s Mr. McCloskey developed one of the first successful business model around contextual advertising when he worked for Comet Systems, and he also ran the online advertising division of InterVu, one of the first streaming media companies.
Mr. McCloskey has been married to his wife Diana for over 20 years and has two teenage children, Jake and Emily. When he can, he plays jazz trumpet and has been known to do a trade.