Joel Makower is one of today's leading voices on business, the environment, and the bottom line for doing business in a green economy. Joel has 20 years experience advising companies on green strategy and marketing, and has authored over a dozen books on business and sustainability including his current book, 

 He is also a frequent commentator in print, broadcast, and online media and regularly speaks to companies and business groups around the world. In addition to being the co-founder and chairman of Greener World Media, whose online properties include such respected sites as GreenBiz.com, he is also co-founder and principal of , a research and publishing firm focusing on clean technologies. Joel is a graduate in journalism from the University of California at Berkeley and is an advisor to numerous start-ups and non-profit organizations. The Associated Press has called Joel "the guru of green business practices."