Renny Gleeson: Global Director of Digital Strategies, Weiden + Kennedy
DishyMix episode 81: Renny Gleeson on Walking in Stupid, Ouroboros and the Meaning of Friends in a Social Media World
My interactive career started back in 1995, when I was developing online and CD-ROM games for Cybersites in NYC. Once game development made me so wealthy I needed work only for love, I helped found Saatchi & Saatchi’s interactive, aka Darwin Digital. As Darwin's Creative Director, I got to work with a great team that did kick-ass work for General Mills, Procter & Gamble, GeoCities, and Time Warner.
I went client-side as the SVP, Marketing for dELiA*s, a teen girl clothing/catalogue company, and grew an empire of web community and retail properties. I was recruited by the National Basketball Association, yes, the NBA, to be their Senior Director, Global Media and Interactive Marketing, where I got to work with some fantastic people while leading global digital marketing/partnership efforts. I created mobile programs and programming, oversaw fantasy game-related syndication revenue, developed video game integrations and interactive platforms for NBA partners including Sprite, Verizon Wireless, Nike, adidas, IBM, Reebok, AOL, Nestle, American Express, Visa, AT&T, Nokia, Gatorade and McDonald’s. Yep. Sweet.
But the agency's siren call lured me back - I left the NBA to head up the NY and Atlanta offices of Carat Fusion, a full-service digital marketing agency. As SVP and Managing Director, it was my pleasure to oversee a multi-disciplinary 50-person team of interactive rock stars, who created integrated programs for clients including Alberto-Culver, Pfizer Pharmaceuticals and Consumer Healthcare, Schick, Revlon, Pernod-Ricard, Luxottica, Midas, Sprite and Philips Corporation.
I've now joined up with Wieden + Kennedy as the Global Director of Digital Strategies, which pretty much kicks total ass.