Bob Schmetterer: Creative Leader, Communications Visionary, Author and Speaker
DishyMix episode 78: Bob Schmetterer on Becoming a Powerful Speaker, Advertising by the Decades and Yachting in Key Largo
Bob Schmetterer has long been recognized as one of advertising and the business world’s creative leaders and innovators.
Advertising Age called him "a creative visionary" Business Week profiled him as a "mover and shaker" for bringing technology and marketing together and Campaign magazine says, "No one should underestimate Schmetterer’s determination” to change the way we think about creative thinking.
Bob brings a unique view of how to apply creative thinking to business (and to life) to his speaking engagements, his teaching and his writing. He believes properly taught and motivated people “ have the power to instill the magic of creativity into the very fabric and nature of their lives and their business." He believes that creative thinking people and companies will become the leaders of the times we live in. Bob develops these ideas in his best selling book "Leap: A Revolution in Creative Business Strategy" (John Wiley & Sons) available in English, French, Portuguese, Spanish, Italian, and Chinese. Media magazine calls Leap, "An excellent read for business people and consumers alike".
Bob is considered an authority on creative thinking, consumer market dynamics, business organization, and communication technology, appearing at events, on television and writing extensively on the subject.
Bob has been a frequent speaker at leading conferences around the world, including two keynotes for the annual meeting of the American Association of Advertising Agencies (AAAA), and three keynotes at the Cannes International Advertising Festival and Ad:Tech conferences and the International Coaching Federation convention in Denver. Bob has also spoken at annual meetings, sales force meetings and conducted executive workshops at major companies around the world including Intel, MCI, Volvo, Kraft, Yahoo!, Danone, Reckitt Benkiser, the International Advertising Association, the Association of National Advertisers, and the Chicago Advertising Federation. Bob is consistently ranked as the top speaker by his peers and by the organizations to which he speaks.
Bob has also lectured at many schools including the Kellogg School of Management and the Medill School of Journalism at Northwestern University, the University of Florida, Emerson College, New York University and the Harvard Business School.
Additional Career information on Bob Schmetterer:
Bob Schmetterer began his advertising career at Scali McCabe Sloves in 1971 where he spent 13 years running many of that agency's most famous accounts (like Perdue Chicken and Volvo) and becoming President of the New York office in 1980. In 1984 he became President and CEO of HCM Worldwide, a joint venture of Y&R and Eurocom. In 1987 he joined partners Tom Messner, Barry Vetere, Ron Berger and Wally Carey to become president of what would become Messner, Vetere, Berger, McNamee Schmetterer. That agency would be named agency of the year in 1991 and after it was acquired become the New York office of Euro RSCG Worldwide.
In 1997 Bob became Chairman and CEO of Euro RSCG Worldwide. Under Bob’s leadership, Euro RSCG Worldwide has become a leading integrated marketing communications agency with major practices in advertising, public relations, data based direct marketing and the largest interactive practice in the world. The agency has 233 offices in 75 countries. After 33 years in advertising, Bob announced his retirement in January 2004.
Bob holds BS and MBA degrees from Fairleigh Dickinson University and has served on corporate and organizational boards including the Historic House Trust of New York City and the Ad Council. He is currently Chairman of a performance art company, J Mandle Performance and a member of the New York Yacht Club. He and his wife Stacy and their King Charles Spaniels Rosa and Demi live in Key Largo Florida, Martha’s Vineyard, Massachusetts and on their boat, Blue Moon.