Dave Evans: Social Media Strategist and co-founder, Digital Voodoo
"If you couldn't interrupt me, how would you reach me?" That's the question Dave starts with as a social media expert focused on business and marketing. Dave’s passion is the development of strategic marketing programs for clients wanting to tap the power of connected consumers through the quantitative application of social media.
Dave is the author of “Social Media: An Hour a Day,” a practical, hands-on guide to the implementation and measurement of social media as part of an integrated marketing program.
Building on the approach he outlines in his book, Dave listens to what a client's business communications needs are and then evaluates current operations, marketing, and management processes. Working alongside his clients, Dave develops an effective, measured approach to the use of social media and the achievement of organizational and business goals.
Dave co-founded HearThis.com (http://www.HearThis.com), a podcasting service firm and Digital Voodoo (http://www.digital-voodoo.com), a marketing technology consultancy whose clients have included Meredith Publishing, Microsoft, and Hewlett-Packard.
Dave has extensive advertising experience, having worked with GSD&M and its clients including Southwest Airlines, AARP, Wal-Mart, PGA TOUR, Dial, and Chili’s as a strategy director for integrated communications. Prior to advertising and marketing, Dave worked with Progressive Insurance Company as a Product Manager, and a Systems Analyst for the Voyager deep space exploration program with Jet Propulsion Laboratories/NASA.
Dave holds a BS in Physics and Mathematics from the State University of New York/College at Brockport and has served on the Advisory Board with ad:tech and well as the Measurement and Metrics Council with the Word of Mouth Marketing Association.