Sara Ost is a successful writer, blogger and new media expert with a background in health and wellness. She's the Editor-in-Chief of the new online magazine EcoSalon.com, a blog launched in March of 2008 targeting women interested in stylish eco living. The site covers numerous topics related to style, fashion, and lifestyle, and is divided into 5 major sections: Fashion, Decor, Wellness, Artisan, and Lifesytle. The EcoSalon site has already grown rapidly in the relatively short time since its launch, having already accumulated 60,000 RSS subscribers.