Greg Reitz is a Founder and Principal at REthink Development. Greg entered the real estate business as a green consultant for E2. During his stint there he worked for John Picard, a world-renowned sustainable development consultant on developing master planned communities. In 2003, he was named the Green Building Advisor for the City of Santa Monica where he established the city as the recognized leader in the US for green building initiatives. Greg is a LEED accredited professional and currently serves on the Board of Directors for the Los Angeles Chapter of the US Green Building Coucil. Before entering the field of green building, Greg helped start several businesses in the high tech industry including multi-national Velodea, Inc., and was a Customer Relationship Management / Business Process Re-engineering consultant for Anderson Consulting. Greg holds a degree in cybernetics from the University of California, Los Angeles.