Sean Cheyney: VP Marketing and Business Development, AccuQuote

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DishyMix episode 64: Sean Cheyney: 21st Century Marketer, Scrabble Aficionado and Multi-Variate Mad Scientist

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Sean Cheyney is the vice president of marketing and business development for AccuQuote. He is responsible for spearheading the overall growth and direction of the company's marketing initiatives, strategic partnerships, and customer acquisition through both online and offline advertising. He reports directly to the company's executive vice president.

Cheyney's primary responsibilities include executing the company's marketing strategy to the external public, overseeing Web site design and content development, and evaluating and optimizing all aspects of customer interaction. He is also directly responsible for initiating and maintaining all advertising and partnership relationships to help benefit and promote the company's image and business model.

Prior to joining AccuQuote, Cheyney served as director of online marketing for BambooBiz, Inc., where he was responsible for helping to build and expand lead generation efforts for existing clients. He also created and managed all co-registration campaigns designed to monetize existing Web site traffic. During his tenure there, Cheyney was responsible for successfully increasing sales in the company's list division by more than 20 percent.

Cheyney previously served as manager of online implementation and sales training for Leaders, Inc., where he assembled and developed seminars throughout the country, resulting in organizational growth of more than 10 percent. He was also responsible for establishing and managing an online lead generation program that captured 75 percent of the market share in the home business sector.

A California native, Cheyney resides in Port Barrington, Ill., and holds a bachelor's degree in criminology, law, and society from the University of California-Irvine.