Mary spearheads strategy development for key JWT BOOM clients. She has more than 20 years of experience as a brand champion, most recently as President and Founder of Imago Creative, the only marketing firm in the U.S. specializing exclusively in marketing to Boomer women.

Mary co-authored the definitive book on marketing to these women: BOOM: Marketing to the Ultimate Power Consumer—The Baby Boomer Woman. She is a frequent speaker and consultant, and is quoted often on the subject.

Her extensive agency experience has included work on top brands including: Trilogy by Shea Homes, Clearblue Easy, Celebrity Cruises, Affinia Hotels, Esprit, Liz Claiborne, Timex, and Cole-Haan, among others.

She, her husband and teenage daughter recently returned to the Bay Area after 18 years in Portland, Maine, which she claims was about 17 years too many. She is grateful every day for California sunshine and the fact that she can now bicycle more that one month of the year.