Mario is the President and CEO of Tulip Graphics, Inc., a Berkeley, CA based printing and graphics company that has been in business for nearly 20 years. For the past 5 years he has been building the company's "GreenerPrinter" brand, focusing on growing a sustainable e-commerce business model based on environmentally friendly printing practices. Through these efforts, Mr. Assadi has grown Tulip's revenues, built new customer relationships and inspired his team of employees. Today, GreenerPrinter boasts a large and diverse client roster that includes such luminaries as ClifBar and salesforce.com alongside many other small-to-midsize companies and non-profits. GreenerPrinter has helped all of them to conduct their operations more sustainably and in doing so, helped them strengthen their own "green" brands.